Merchandising as a Formula to Create Connections between Brands and Customers

It all comes down to one word when we talk about merchandising, Influencing. Nowadays, you can talk about influencing when you make a person an advertiser of your brand. It reads and writes easy, but it is really a challenge; How to make a person a guarantor of your brand without using tons of money in mass advertising, pay movie stars to use your products or give your products so others can campaign, Without thinking about the whole deployment of an advertising campaign that takes off from a marketing mix plan.

Not easy, right? But there are elements of merchandising that usually include a number of elements that can be very attractive to customers, such as POP material, subliminal advertising or basic articles that make a person guarantor of your brand without spending a small fortune in advertising materials.

Advertising is key, but having people carry your articles becomes interesting. The merchandising manages to create links between the brands and the customers, in a subtle way; Clear this, but generates is reaction between his acquaintances and surrounding environment.

Merchandising as a formula to generate links Many people believe that marketing is based on generating basic emotions in humans, but we must understand that we are only a cluster of feelings, emotions and hormones; But if so, romantic novels did not have so many readers and did not steal so much sighs. Nonetheless, criticism of marketing campaigns generates somewhat twisted emotions, such as envy, narcissism, and selfishness. It’s a little crazy, but remember that we are basic human beings who have basic reactions.

When a neighbor buys a new car and you have an old car, he rejoices because his neighbor is overcoming, but he falls into the dilemma, if his neighbor could buy new car, what stops you? That feeling generates a reaction, it can be of frustration or puts it in action to seek to surpass same as its neighbor.

And that’s when merchandising comes into action, we note the importance of becoming a person to guarantee your brand, not only at the level of influence, but at the level of carrier and user, which implies around them that only use the best Of the best, because it has so decided. This is called third-party advertising, which is more effective than a global marketing campaign.;